PENZONE’S NEW DIRECTION: BEAUTY FROM THE OUTSIDE IN
A Bias Toward Paralysis - What's Impeding Corporate Innovation
Congratulations to our client, Charles Penzone Inc., on the series of exciting, inter-related evolutions to its parent company and iconic master brand
VENN ADDS FIVE NEW MEMBERS TO THE COLLECTIVE
In this, our first post from Senior Strategist Dirk Defenbaugh, we take another look at the barriers to innovation and the ways companies and brands can begin to infuse an innovation competency into their business
RETAIL IN THE AGE OF AMAZON - WHERE: FOLLOW YOUR CUSTOMERS OUT OF THE MALL
VENN Growth Collective announced five new members of the Collective today, adding critical capabilities in financial planning and modeling, digital, analytics and technology consulting, brand positioning and graphic design.
In our previous installment of The Age of Amazon", we addressed changing consumer habits including desires for more realistic and diverse representations of consumers, more extreme price-points (low and premium), and access anytime, anywhere, even on Amazon. Here we explore the need for retailers to follow their customers out of the mall and into more authentic experiences in more urban locations.
PRESS-Columbus METROPRENEUR: CREATIVITY AND DATA-DRIVEN ANALYSIS INTEGRATE TO BUILD BRANDS
On Wednesday August 9th, we had the pleasure of hosting clients, colleagues and members of our Collective at our home in The Columbus Idea Foundry to toast the opening of our business.
SPECIALTY APPAREL RETAILING IN THE AGE OF AMAZON: MILLENNIALS & POST-MILLENNIALS DEMAND TO BE HEARD
Another great article on the launch of VENN from reporter Susan Post in Columbus Metropreneur.
PRESS - Columbus Business First: Fitch, McKinsey veterans launch VENN Growth Collective
While retailers are wont to blame Amazon during earnings calls, there are many factors driving the downturn in sales that are well within their control. In this, our second installment of “The Age of Amazon,” we share how consumer insights can strengthen the position of specialty apparel retailers.
June 24, 2017: Columbus Business First wrote a great story about the launch of VENN Growth Collective. While the story is member-only content for the first sixty days you can link on the story to subscribe. Here is an excerpt from the story: