In our previous installment of The Age of Amazon", we addressed changing consumer habits including desires for more realistic and diverse representations of consumers, more extreme price-points (low and premium), and access anytime, anywhere, even on Amazon. Here we explore the need for retailers to follow their customers out of the mall and into more authentic experiences in more urban locations.Read More
On Wednesday August 9th, we had the pleasure of hosting clients, colleagues and members of our Collective at our home in The Columbus Idea Foundry to toast the opening of our business.Read More
While retailers are wont to blame Amazon during earnings calls, there are many factors driving the downturn in sales that are well within their control. In this, our second installment of “The Age of Amazon,” we share how consumer insights can strengthen the position of specialty apparel retailers.Read More
Strategy and Marketing Industry Veterans Launch New Type of Business & Brand PracticeRead More
VENN is excited to partner with Michael Leiblein*, Associate Professor in the Strategy Management group at The Ohio State University's Max M. Fisher College of Business to clarify the role and application of strategy to drive growth, to create a framework for innovation, and to ensure that brands thrive. Dr. Leiblein’s research goes a long way toward clarifying the often misunderstood and overused term “strategy.”Read More
VENN was featured in this great article about the future of Abercrombie & Fitch by Suzanne Goldsmith in the June issue of Columbus Monthly.
While this article was published just prior to news of a potential acquisition by other apparel retailers, potentially including Express, the fact remains that what ails A&F is much larger than a new store design, or even an in-store experience. Instead the challenge is in determining the future growth strategy of the business and the brand's positioning.Read More