JENI BRITTON BAUER Founder, Jeni’s Splendid Ice Creams
“We just did a big project with Mike Bills, now we feel like we have a clear direction for the coming years. It is like psychotherapy for your brand - every company should do it.”
“Working with VENN, we learned amazing facts and gained new insights about our business, about our brand and about ourselves. Every step of VENN’s process has been key in helping us to clarify and build our business."
GUNZE Medical Japan
"VENN did a terrific job in helping our company conduct its initial market research in the U.S. This was a key first step for us to enter the U.S. medical device market."
CHARLES & DEBORAH PENZONE
CEO & President
Charles Penzone, Inc.
"After working with VENN, we’re inspired about the future for our brand. They outlined the framework for how to evolve our brand. Now, we just need to make it happen!”
Against the back drop of changing consumer tastes, purchase habits and increased competition, Wusthof seeks to protect its leadership position in cutlery in a way that is consistent with the brand’s heritage and core competencies. VENN collaborated with the leadership team over four months to identify and evaluate different alternatives for strengthening the brand and accelerating its growth trajectory both in the US and globally.
CATEGORY: Consumer packaged goods
CLIENT: Leading cutlery brand
SCOPE: Primary and Secondary Research, Insights & Implications, Growth Scenario Development. Brand Re-positioning
TIMING: 16 weeks
CATEGORY: Service retail
CLIENT: Beauty care chain
HEADQUARTERED: Columbus, Ohio
SCOPE: Scenario-StormingSM and Position-StormingSM
TIMING: 6 Weeks
Charles Penzone, a forty-year pioneer in the beauty space, reached out to VENN for help in evaluating multiple concepts currently under development that could impact the future direction of the business. VENN led multiple leadership workshops and conducted analysis that led to clarifying the future of the flagship salons and how to leverage the strength of company’s corporate team in developing and scaling new growth concepts.
CLIENT: Medical device company
SCOPE: Primary and Secondary Research, Insights & Implications for Market Entry
TIMING: 4 weeks
Gunze, a leader in the Japanese medical device market offers a wide range of bio absorbable medical materials, but it has a limited presence in the US market. VENN conducted market research in a compressed time frame to clarify alternative avenues for growth in the US surgical oncology market with a unique biodegradable mesh fabric.